12. Human Relations

Human relations in business involves getting along with people. The good human relations practitioner is the man with a sociable personality; he is not only a real human being himself, but he realizes that the average man appreciates being treated like a human being rather than a number. Humanity is about the same the world over; it is the peculiar disposition of a great mind to practice the Golden Rule and to develop a warm, friendly personality that attracts and bring people around to your way of thinking. The man aspiring to leadership should keep in mind the seven basic needs of the people around him:

1. Recognition
2. Satisfaction
3. Earning opportunities
4. Self-expression
5. Opportunity to grow
6. Income recognition
7. Contribution to community service and the economy.

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